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I'm Meagan.

Some of my favourite people call me Em.

Writing's my thing.

Give me the messy brief.
The over-complicated explainer.
The industry no one talks about at parties...

And I'll make it make sense.

Meagan smiles at the camera. She's standing in a forest and wearing a purple sweater.

I make complex things accessible.

My background is in social science, education, and business. 

What do those have in common?
Questions. Understanding people. And finding the clearest way to say what matters most. 

I do it well enough that people think I’ve trained in a field — like I’ve worked in research and development in agriculture, for example.
I haven’t. I’ve just learned how to get deep enough into a topic that I can explain it to others. 

Where I've worked and what I've written:

With 17 years of experience (14 in corporate marketing, 3 in agency), I’ve written for sectors including agriculture, mining, construction, venture capital, healthcare, clean tech, manufacturing, and more.

I’ve developed:

  • Brand models and key messaging
  • Website copy (yes, full sites!)
  • Articles
  • White papers
  • Blog posts
  • Social and email content
  • Sales materials
  • Press releases
  • Infographics
  • Event copy
  • Video scripts
  • Radio ads

I particularly love when there’s complexity to clarify  — and something worth shining a light on.

If you’re looking for a writer who seeks to understand deeply, connects your message to what your audience needs, and makes the complex feel clear and meaningful — let’s work together.

Contact Me