Thinking
You’ll find perspective here.
Thoughts on communication, storytelling, and helping people understand why their work matters.
One year in.
It’s been roughly a year since I started Em Cameron Communications.
At the time, I wasn’t entirely sure what I was building.
I knew I loved strategy, storytelling, and helping people communicate clearly.
From vigilant firefighter to serene surfer
I attended a CAMA (Canadian Agri-food Marketers Alliance) workshop last week hosted by Dave Hardy and David Lazarenko from Think Shift called How to Succeed When Chaos Is the Only Constant.
There was…
The power of critical thinking and hope
I spent today at AgScape’s AGM, and the idea I can’t stop thinking about is this:
Critical thinking without hope creates cynicism.
Hope without critical thinking creates naïveté.
But together…that’s a powerful combination.
The tool just sits there…
“You can’t help but take amazing photos with that camera!”
“You must play beautiful music with that piano.”
“Think of the delicious meals I could make with that range.” ( ⬅️ me, buying…
Hot Take: Sometimes NOT Being The Expert is The Advantage
My clients know their business better than anyone.
And that’s exactly why they bring me in.
When I work with a client to develop a story, they’re hiring me for my storytelling ability…
“Trends” are Often Truths That Finally Found the Right Audience
A few months ago, I was driving home from a family visit when my face got so itchy I thought I might rub my nose off on the 407. Was it allergies?